Pandora's Campaign 
Recommendations

For the final of my Social Media and Digital Strategies Foundations class, each team was assigned a brand, and we had to do research on it, set a target audience as well as a strategic opportunity for the target, to then create some campaign recommendations for their social media and digital platforms.
My team was assigned Pandora, the music and podcast streaming service. Through research, we realized that younger people tend to lean towards Apple Music or Spotify when it comes to listening to music. So we decided to target females ages 30-45. When it came to the visuals we wanted to utilize nostalgia, so we included more purple on their landing page. For the social media elements, we wanted to bring some Memphis Design Elements, as well as use some old slang and make references to 80s & 90s music hits.
Here are the visuals I created for the campaign recommendations as the art director of the team.

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Date: Nov - Dec 2022

Role: Art Director
Programs Used: Photoshop, Illustrator