Arizona's
"Drink Your Creativity"
Spec Campaign
In my team of four, we did this campaign for our
Advertising Workshop class. In the course, we were assigned to do a campaign for a brand of our choice. We decided to challenge ourselves and pick Arizona Beverages since they currently don't have much advertising. After doing research, as well as creating a brief we were able to come up with the campaign. Our target audience is young adults, that are involved in any creative field. The premise of the campaign is that our audience can find inspiration through Arizona Beverages. Therefore, we came up with the tagline "Drink Your Creativity."
Here, you can find the elements for the campaign we came up with along with the visuals I created as the art director of the project.
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Role: Art Director
Date: Jan 2022 - May 2022
Programs Used: Photoshop, Illustrator, Premiere Pro
Festivals Truck Activation Moodboard
Arizona Truck that will show up at multiple festivals over the Summer, where people will receive free Arizona beverages & products
Skate Park Renovations / Zumiez Pop-ups
In collaboration with Urban Arts Partnership, Arizona will be renovating and painting skate parks across New York. On each opening day there will be an ArizonaxZumies collab pop-up.
#DesignMyArizona Contest - Social Media
A Tiktok challenge where people can recreate in their own way a design inspired by the Arizona cans designs and post it using the hashtag #DesignMyArizona. Through a voting system, 14 designs (due to 14 flavors) will be selected to be the new designs for a year, along with a cash prize to each of the winners.
Arizona Cans Display (Grocery & Convenience Stores)
As our survey pointed out that most people between 18-26 years old bought their Arizona beverages at grocery & convenience stores. It is a good opportunity to create a display for such stores, to promote the product as well as the campaign.
